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Order on the
BAM website

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For larger orders over 100 pairs,
please contact Andrew Douglass on andrew@parallellifestyle.com / 07947 630 288

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03 DECEMBER 2021

Wear a Pair & Show you Care

About IDPD 


IDPD has been slowly picking up momentum in the UK. The main activity is #PurpleLightUpHowever,  this ‘movement’ appeals mainly to larger businesses, where the measure of success appears to be
the number of corporate buildings lighting up purple.

The call to action is for businesses to join memberships of
the same people organising the campaign.

Can we ‘light up’  the message behind IDPD in a more engaging way?

Parallel Socks - About / Buy / Shop

The colour associated with disability is purple.
We will ask the nation to wear a pair of brightly coloured, purple socks on 03 December to mark IDPD & show outward support for the disability community & disability inclusion.Why Socks? Just about everybody in society wears socks. A simple, effortless & fun way to mark the occasion.

The act of putting on, wearing & taking off socks provides tangible physical touch points for the key message; which will live long in the memory. You can also keep the socks & wear them multiple times.


It goes without saying, that Parallel Socks will be 100% sustainable & high quality Working with BAM, a world-class sustainable clothing company, who make all of their products from Bamboo.

BAM will also support, through distribution, online retailing & promote Parallel Socks


A pair of socks will retail for £5This year, 50% of profits will be donated to Contact / Fledglings - a charity for families with disabled children. 

Any residual profit will be re-invested into Parallel Socks for a national roll out in 2021. Parallel Socks is part of Parallel Lifestyle; a social enterprise with a mission to improve accessibility and disabled peoples’ basic right to live life to the full in mainstream society.


Q: I’d love to buy a pair. Where can I buy ?
Q: I’d be interested in Wholesale
Q: What is your commitment to Sustainability?

Media Partners

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The International Day of Persons with Disabilities (IDPD)
takes place annually on 03 December.

The day was created by the UN in 1992; with the aims to promote the rights & well-being of disabled people across society & raise awareness of disability in every aspect of political, social, economic & cultural life.

To mark & celebrate this day our simple aim is to engage the nation with one, effortless, single act of united solidarity - to buy and wear a pair of our purple socks. 

By doing this, you will help raise positive awareness of disability inclusion; whilst also helping to create a new Parallel Fund to provide grants to kick-start disability owned businesses & help disabled entrepreneurs.

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Our purple socks are made by the wonderful folks at BAM. Soft, sustainable & ethically sourced bamboo clothing run by people who care passionately about our environment.

Did you know that purple is the colour most commonly associated with disability.

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50% of profits will be used to create a new fund, which will be used to support & provide grant funding to disability-owned start-up businesses & entrepreneurs.

Hatch Enterprise, the UK's leading community enterprise programme will provide the framework, governance & expertise to support budding disabled entrepreneurs. The other 50% will be re-invested into growing Purple Sock Day & other Parallel social enterprise projects.

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A profile picture of Shani looking assertive.


Shani Dhanda is an award-winning disability specialist and entrepreneur, listed as one of the UK's most influential disabled people. She is the founder of The Diversability Card, the UK’s first official discount card for disabled people. Shani also founded the Asian Disability Network and the Asian Woman Festival.

A picture of Josh smiling and looking into the camera, whilst in his wheelchair.


Josh Wintersgill is a multi-talented and highly successful young British entrepreneur, aspiring Paralympian and founder of Able Move. His company produces a range of daily disability living aids, including the well known easyTravelseat, an innovative transfer sling designed specifically for wheelchair users to help with transferring in and out of a wheelchair, particularly when flying by air.

A message from Josh


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Corporate Supporters

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With heartfelt thanks to the following organisations and their staff for wearing our purple socks to celebrate IDPD and caring enough to create opportunity for disabled-owned businesses and entrepreneurs.  

If you would like to find out more and join these trailblazing inclusive organisations to help us create meaningful social impact for this year’s IDPD: please get in touch with us HERE

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